Investors love to put money into business’s that are proving to be a scalable startup or ready to be scaled.

scalable startup

But what does it really mean? It means that your start up has the potential to grow and multiply the revenues faster than the cost. Here are some informative tips on building a scalable start up, which is sure to give you the launch pad you require:

Have a Vision For Your Scalable Startup

Don’t think about catering to a few hundred to outbid your cost and earn profit that will keep you afloat. Have a vision. Think beyond local boundaries and about catering to potential customers worldwide. This requires having an out-of-the-box approach.

A Scalable Startup Needs To Solve A BIG Problem

Identify a problem or a market niche. Carry out thorough market research to find out the market gaps and providing value. Whilst planning your scalable startup, aim to provide innovative solutions to a problem to create your own competitive edge.

Realistic Assumptions

Investors like justifiable assumptions and how they link with profits. It is essential to base your financial projections on realistic assumptions and be very clear on your goals and means of achieving them.

Customer Demographics

It’s paramount to your scalable startup that you identify the customer base that you plan to capture. Their age, spending patterns and how you will multiply you customer base with your business. Quantifying the customer demographics will help clear the picture of how you plan to make revenue and how you will outgrow your estimated figures.

Build a Strong Team

Show that you have the skill set it takes to build a scalable startup. Demonstrate the ability to become a major player. Have only those people on board who share your commitment and vision. Get rid of the extra baggage, and justify what you are standing for through your approach.

Consider Licensing or Partnering Options

The market you plan to penetrate may already have key players. Think and strategise on forming a partnership with them instead of out-marketing them. This will be an effective scaling approach.

Continuous Improvement

Show a model of continuous innovation. It will not be scalable if it offers one time value. Devise strategies and action plans which enhance step by step and provide value well into the future.

It is not necessary for everyone to want to aim for a scalable start up. It is a strategic decision of the owner. There are many solid small businesses which are very successful but not scalable.

Let us know your thoughts and opinions about building a scalable start up and feel free to contact us for more information.


Jason Upton