New Facebook CTA Buttons: Tutorial

New Facebook Call-To-Action Buttons You may have noticed that just recently Facebook has released a neat little feature that can possibly make a huge impact for your Facebook ads and posts; The ability to add a call-to-action button. What are Facebook CTA buttons? These are a button with a specific title that prompts your audience to click it and continue down a conversion funnel i.e. you may have a product to promote so you would insert a “Shop Now” button. At present they are displayed underneath the link title within the description / image dialogue. Example shown: Types of Facebook CTA buttons include: • Shop Now • Learn More • Sign Up • Book Now • Download Please note; at present this feature is only available in your News feed on ads and organic posts. Why will this be of benefit? Firstly, your audience is drawn to these and are more likely to act when prompted to do so. Facebook CTA buttons are bound to be good for increasing click through rates. Secondly, this eliminates the need to place call-to-actions with the images. As Facebook has a 20% text rule within images this was always a frustrating exercise. How to Create Facebook CTA Buttons for an Ad Currently the only way to create a call-to-action button is within the Power editor. For ads you can only include these buttons within a link share i.e. your ad must use the “Clicks to Website” objective. 1. Find the “Power Editor” within the Ads Manger link on the left hand sidebar. (The power Editor is only supported within the Google Chrome Web...

Email Autoresponders

How can an email autoresponders take your business to the next level? Email marketing can be a time consuming task if completed on a manual basis. Sending out email campaigns or simply welcoming new subscribers can eat up valuable time that you could be spending on building other segments of your business – or your free time. Utilising the services of email autoresponders, can provide you with the benefits of connecting with your prospects and customers, building relationships whilst maintaining good-will. What are email autoresponders? Simply email autoresponders are software platforms that will deliver emails to subscribers of your blog, products or services. These emails are pre-written, and are then scheduled to be sent at pre-determined times. Email autoreponders provider Aweber Communications can deliver. Immediately Engage Subscribers Welcome new subscribers, then drive them back to your website with sequential autoresponders Answer questions, deliver downloads and provide product information Build subscriber trust and confidence No manual sending needed – our unlimited autoresponder software delivers your emails automatically Personalize emails with subscribers’ names and other information Set Your Own Delivery Hours Pick windows of time you’d like your email autoresponders to be delivered. Do you know when your subscribers are more likely to check their email? Emails at the top of the inbox tend to get the most attention. Use our Send Windows feature to make sure your message is one of them! Easily specify which days and what time of the day your follow up messages are delivered to help increase your open rates and subscriber response. Jason Upton Try AWeber’s Autoresponders for...