Create A Compelling About Page To Acquire Customers

It doesn’t matter what you call them – About, About Us Page, Our Team…. the website About Page is your most important page. Visitors to your page will begin to read your content – and if they haven’t already left… they will head over to your About Page to check out, what exactly it is your business has to offer. Your About Page is your primary connection point for your customers. Your About Page should be a hub for your customers to learn how your business can benefit them. It should be a way of converting them into customers with compelling content that engages them whilst simultaneously building trust. The truth to the matter is – no one cares how good your business is. Reality is, they just want to know your product or service will provide them with the benefits they are seeking, and your business has capabilities of fulfilling that need. Engage your audience with a story. People will take interest and are gripped with emotion in no other way than reading a story. Study your business and tell your story. Gently guide your visitors down the path of taking action. Boldly lead them to the precise action you’d like them to take. Don’t overload your visitors with too much information…..A 2001 study discovered that humans can only process 4 chunks of information with their short term memory. Test, Test, Test your About Page. Every landing page, website, and business is different Minor changes make big differences. A great About Page helps you to acquire more customers. Here is a fantastic way to use your About Page...

Increasing The Domain Authority Of Your Site

You may have known about ‘Domain Authority’ (DA). Each and every SEO and a considerable amount of web-masters utilise that term. As its a bit simple, you can as of now get a basic idea regarding it, passing by its name. As Rohit Palit explains it essentially implies the amount your site is likely to rank higher in web search engines contrasted with competitor websites. Thus, domain authority is fundamentally a comparative metric. There are numerous positive symptoms to having a modestly high Domain Authority. Better web search engine rankings ensures more activity, prompting more presentation and brand awareness, and consequently expanding the possibilities of arriving in more social shares and natural back links. Presently, those are really great influencers of the Domain Authority metric themselves, so you can fundamentally say that once you begin moving the ball, it keeps on gaining more momentum daily. Along these lines, expanding your Domain Authority basically means increasing your chances of positioning higher in web search engines. Rohit Palit from Techtage has created an infographic holding all the strategies on increasing your domain authority with the goal that you can investigate the essential points in a simpler way. Courtesy: TechTage Jason...
Online Business Mentoring

Online Business Mentoring

Through out history, younger people have sought out online business mentoring by older, more proficient people to assist in their development mostly through un-formal arrangements. It is viewed by many successful people, that mentoring is an integral part of their own personal development. Today has seen it become a formal process they regularly engage in. Mentorship Mentoring is described by Wikipedia as a personal developmental relationship in which a more experienced or more knowledgeable person helps to guide a less experienced or less knowledgeable person. Mentoring, built on trust is an effective way to assist people in progressing through challenges they experience, and has become increasingly popular with its realised potential. The concept of mentoring has been an important part of the business arena for many years now. Business coach’s will mentor business owners or entrepreneurs on segments of their business, to enhance it’s profitability. During the online business mentoring process the mentor should help the mentee to believe in themselves, to boost their confidence and to give guidance in areas of their expertise. They should encourage action taking and together strive to challenge the status quo. Online Business Mentoring In the online world, it can be very easy to get overwhelmed, frustrated, confused and try to take on more than you are capable of. Why do entrepreneurs need mentors? Online entrepreneurs are often building their business alone and are dedicating very long days to attempt to establish themselves in an overcrowded marketplace. Learning new skills is part and parcel of online entrepreneurship, however frustration can be a huge issue to deal with, if these new skills are not learnt efficiently. Engaging in online business mentoring programs,...

4 Tips On Business Marketing Concepts

The Basics of Business Marketing Concepts The action or business of promoting and selling products or services, including market research and advertising that have value for customers, clients, affiliates and communities at large. Marketing is a process required in order for customers to be attracted to your business. Marketing concepts involve: Market research Identify your target market needs, size and potential Identify marketing strategies and methods Identify trends and future market potential Market Research Market research The a process business owners use to identify potential customers whilst developing and implementing strategies to work within the capabilities of the business. This involves researching market needs, size and potential, identifying and analysing your target market, developing market strategies and identifying methods to promote the business. The information you gather and analyse will help to build strategies and implement methods that set a solid foundation for making business decisions. You want to set reasonable and achievable objectives within your research scope so they will assist in making business decisions, not cloud them. Identifying your target market What are the groups of consumers or business’s that relate to your product or service? Think about how your products or services fulfil a need or solve issues for a potential customer, identify how you standout from your competitors. Solving your selling point is the first step in identifying your target market. Using secondary research methods such as using sourced information about your target market, competition and potential customers will assist in the identification process. Develop a profile of your potential customer that provides an in depth description of what your customer may be. This includes...

Embed Networking in Your Online Startup Activities

Networking is critical to getting your online business of the ground. The age old saying “It is not about what you know; it’s about who you know.” For your startup to be successful you need to understand the importance the above proverb holds in today’s age. It’s relevant and very crucial; as networking is one of the keys to spreading word, and attracting and learning via industry leaders. Some networking tips are as follows: Attend Events Take out time to attend industry specific events. It will not be possible to attend all of them but outline the most relevant and closer ones that you can attend. Evaluate if you will meet top notch executives there or low level employees, this can help you in scheduling a prior meeting with people relevant to your interest. Showing up and connecting face to face, will give you long term benefit and you never know you may find your next investor, employee or customer at one of these events. The events are also a great source of information. You may learn about any new regulations or changing industry trends. Become Socially Active Many businesses are shifting the gear towards social media. This is a great platform to launch your startup and make meaningful connections. It gives you a larger visibility than conventional channels with low cost. Some Top Social Resources for Networking Meetup.com: This site enables people with similar interests to group and arrange a local meeting point. It gives start up support, learning through others experiences, brainstorming and solutions to similar issues faced by others when people from similar background and objectives...