If you desire driving traffic toward your website, build your online business off the back of list building or promote affiliate marketing, then you are most definitely aware of the importance of a great headline.
Its generally said the most important skill of a copywriter is the ability to write great headlines. Its a marketing strategy that will make the difference when it comes to engaging your audience. Researching some headline tips is another sure fire way of getting on top of this commonly under valued skill.
Lets be honest, unless you have a great headline that catches the eye of your reader, your message will be lost in the sea of emails, posts and other forms of communication.
Not only does this relate to the general email notifications and blog posts, but certainly applies to your ad campaigns whether it be classified ads, solo ads, squeeze pages, social media etc.
Website articles, email marketing and solo ads require these three key elements to be effective. Without them you risks losing out on customer engagement, leading to loss in sales and ultimately lower profits.
Three elements to an effective headline:
- A subject line that catches the eye of your reader and causes them to open your email, or solo ad.
- An irresistible offer the reader wants or needs
- A call to action that gets the reader to click now.
If you get these three elements right, your in a better position to acquire prospects than you would have been.
Now we understand the three critical elements to an article, email or solo ad, lets look at specifically how we can engage the reader with our headline.
This is a huge problem for some. Many sit and ponder the most effective headline and waste valuable time.
So how do we go about creating that perfect headline?
- Review the sites of the top marketers, sales or niche’s before you start to write. It’s advisable to never take their exact copy, but I encourage you to take some inspiration and adapt them to your own personal or brand characteristics. Newspaper headlines are perfect for this.
- Subscribe to some of these top sites and you will receive their emails. Each of these emails will contain powerful headlines and article body that you can build a swipe file with. The headlines that you are attracted to immediately will be the type to work with. (If they popped out at you, chances are they will do the same with your audience) Again it’s advisable to not copy these exactly.
- Be clear and precise. If you’re selling a product, focus on giving your audience the feeling as though they will benefit from reading further. Use your headline to inform them how you can solve their problem. E.g. “Product X can help you lose 6kg in 4 weeks”
- Use the ‘number of steps’ headline. People will focus more on a product if it will deliver results in systematic way. So for instance if your product is used in 3 steps then your headline might look like “3 simple steps to removing mold from your bathroom”
- Use the ‘number of ways’ headline. Again instead of tip #4, if your products are used in different ways then promote that up front.
- The ‘in under’ headline. We are all time poor these days and your audience will perceive a benefit in your product if it will deliver value to them in under X amount of time. If you can deliver on your promise a headline such as “How to create your first website in under 20 minutes” will be useful.
- Ask a question. Generally whilst where sifting through articles and emails, we are multi-tasking. A question will break that pattern and the person will focus on answering the question.
- Be demographically specific. If your product is best suited to a man, or suited to someone aged between 20-30, then use this in your headline. People love to feel like your specifically targeting them with a product or service that they will benefit from.
- Oops I made a mistake headline. These types of headline will engage your audience with emails every time. Ask yourself how many times you have seen this and reacted accordingly. An example would be “Oops I forgot to add a link” headline gets your audience intrigued of firstly the email in question and secondly what link is missing.
- Have your audience qualify themselves. This headline is best used when promoting high end products or services. Courses or seminars particularly. Asking your audience to see if they qualify again intrigues them. It is the potential of a sense of achievement that will engage your audience.